Casimba Gaming has announced the launch of 247Bet, a new sportsbook brand designed to provide a multi-channel betting experience alongside the company’s established casino operations. The introduction of 247Bet marks Casimba Gaming’s move to broaden its offering from casino into sports betting, with the brand initially operating under White Hat Gaming’s UK Gambling Commission licence before expanding into other regulated markets under an MGA licence.
Casimba Gaming currently powers more than 20 casino brands with a platform that hosts over 6,000 titles from 75 providers. The launch of 247Bet adds a sportsbook vertical, supported by Altenar’s platform, which will provide the technology and promotional tools required to deliver competitive betting services. Altenar is recognised within the igaming industry for its sportsbook solutions, which are used across multiple operators worldwide.
To support customer engagement and retention, 247Bet will also use Smartico’s gamification technology and CRM capabilities, alongside NetRefer’s affiliate programme platform to build a dedicated acquisition channel. Casimba Gaming confirmed that the sportsbook brand will feature user-focused navigation and content delivery aimed at helping players quickly access sports, markets and events of interest.
The company has outlined plans to recruit a Sportsbook Product Manager to oversee 247Bet’s promotional strategy, content roadmap and performance as part of its long-term growth. With the UK market launch confirmed, Casimba Gaming has indicated that further rollouts into additional jurisdictions are being prepared as it expands its presence in the global igaming sector.
Liska adds, “With 247Bet, we wanted to build a brand that feels fresh, intuitive, and engaging from the very first tap. Our initial focus is the UK, but we will be looking to expand this to wider European markets, key Nordic Sports, principal North American and other global markets.”
Dersim Sylwan, CEO of Casimba Gaming added, “The launch of 247Bet is a proud moment for Casimba Gaming and a natural next step in our evolution. This bold move is part of our vision to create a hero brand with global appeal; delivering a world-class, multi-channel experience that excites players everywhere.”
