Aston Villa Extends Betano Partnership to 2029
Aston Villa and Betano have agreed a three-year extension to their commercial partnership, with the sports betting and iGaming brand remaining an…
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AK Bets Outlines Sportsbook Trading During World Cup
AK Bets has outlined how its trading team managed sportsbook operations during a summer that combined the expanded FIFA World Cup with…
Boosted By World Cup, Kambi H1 Money Train Rolls On
Sweden-origin B2B sportsbook and one-stop software providers Kambi has reported an impressive 13.5 percent, year-on-year, increase in Q2 revenue and raised its…
Tonybet Awards Final World Cup Card Collection Prize
Tonybet has awarded the final top prize in its World Cup Card Collection promotion after a player in Laurier-Station, Canada claimed the…
Betandeal Expands World Cup Campaigns Across Eight Markets
Betandeal has outlined the scale of its marketing activity during the 2026 FIFA World Cup, delivering campaigns for betting operators across eight…
The Wrap Was Crap But Rooney Scores Bigtime
By the final whistle it was Wayne Rooney, the prolific England and Man U striker, so often derided as “Shrek” for his…
Tonybet Launches Offer for All-Ireland Hurling Final
Tonybet has launched a promotional offer for customers ahead of the All-Ireland Senior Hurling Championship final between Limerick and Galway. The operator…
GR8_TECH On Rebranding And Weaponising Your World Cup Sportsbook
The champions of iGaming have revamped, rebooted and are ready to rock. With more than 30 years of experience behind it, GR8_TECH…
Betsson Reports Lower Q2 Profit Despite Revenue Growth
Betsson reported a two percent, year-on-year, increase in second-quarter revenue to €310.2 million (£263.87m), although profit declined as EBITDA, operating income and…
DuelBits Reports 122m views from UFC Marketing Campaign
Crypto sportsbook and casino operator DuelBits says its JUSTIN2026 marketing campaign generated more than 122 million verified video views ahead of the…
England v Argentina: More Than A Game
Tonight’s visceral England v Argentina World Cup semi-final is going to break a million hearts – whatever the result. In the words…
Beyond Kenya: iGaming East Africa’s Next Big Story
Higher betting taxes, new licensing rules and tougher oversight are changing the shape of East Africa’s biggest gambling market. After years of…
Tonybet Awards €7,000 World Cup Campaign Prize
Tonybet has awarded a €7,000 prize to a player in Kilcock, Ireland, after the customer collected the silver card in the operator’s…
FanDuel Launches in Alberta Regulated Market
FanDuel has launched its online sportsbook and casino platform in Alberta, marking its entry into the province’s newly regulated iGaming market. The…
PENN Launches theScore Bet in Alberta
PENN Entertainment has launched theScore Bet Sportsbook & Casino in Alberta alongside standalone theScore Casino and Hollywood Casino apps, following the opening…
The Gathering Storm: AGA Building Opposition To Threat of Prediction Markets
With prediction markets which offer sports-related contracts facing a mounting backlash from the U.S. gambling industry, the American Gaming Association (AGA) is…
Flashscore Reports Rising UK World Cup Engagement
Flashscore has reported increased engagement from UK football fans during the FIFA World Cup ahead of England’s quarter-final against Norway. According to…
DraftKings to Launch Alberta Sportsbook on 13 July
DraftKings will launch its online sportsbook and casino in Alberta on 13 July, marking the operator’s entry into Canada’s second regulated online…
Cape Verde’s World Cup Fairytale Could Boost Its Nascent Gambling Industry
Cape Verde’s first FIFA World Cup campaign ended in the Round of 32, but not before the Blue Sharks captured global attention…
Scoreconnecting The Future Of Sports Betting
Founded in 2024, scoreconnect is helping operators rethink player engagement through AI-powered automation, real-time content and targeted messaging, writes Lauren Harrison. As…
Beyond Bet Builders: Why Sportsbooks Must Rethink Betting Mechanics to Win Player Loyalty
As the industry navigates the 2026 World Cup and beyond, innovation is becoming the key battleground for sportsbook differentiation. We caught up…
Esports Lights Up Paris For The Other World Cup
The Esports World Cup (EWC) has officially broken its borders, writes Bayo Nike. In a move that shocked the gaming industry less…
After The Final Whistle: Turning Tournament Traffic To Long-Term Loyalty With Symplify
The World Cup is driving a surge in first-time and casual bettors, pushing acquisition budgets and platforms to their limits. But technical…
Svenska Spel Appoints Katarina Borstedt as HR Chief
Svenska Spel has appointed Katarina Borstedt as its new Chief People & Culture Officer, with the appointment taking effect in September 2026….
World Cup Failed to Lift iGaming Demand in Most Markets
Blask data shows how user interest in gambling reacted to sport’s biggest event in June. iGaming markets are often driven by the…
Superbet Voids Brazil Mundial Winner Bets, Refunds Punters After Norway Loss
In a move of astonishing generosity and solidarity, Superbet has voided Brazil Mundial winner bets and offered refunds to the nation’s passionate…
Beautiful Game Redcards Match Fixing
In the end–thank the footballing Gods–the Beautiful Game came out trumps. For many it was just a matter of time before the…
Sparta Praha Extends Betano Partnership Until 2029
AC Sparta Praha has extended its principal partnership with Betano until 30 June 2029, continuing an agreement that began in 2023. Under…
How Thailand’s Gambling Dreams Went From Boom-Boom To Bust
Border disputes, political upheaval, a failed bid to legalise casinos and now a serving MP allegedly caught up in a billion-baht betting…
Southampton Renews Midnite Partnership for 2026/27
Southampton FC and Midnite have renewed their partnership for the 2026/27 season, with the operator continuing as the club’s Official Training Kit…
10bet Agrees Ellis Park Stadium Naming Rights Deal
10bet has entered a five-year naming rights agreement with Ellis Park Stadium in Johannesburg, South Africa. Under the partnership, the venue will…
England’s World Cup Memories Are Made Of Mexico
Mexico, the unique, football-frenzied nation straddling both North and Latin America, has so many bitter-sweet memories for England’s World Cup memories. It…
British Grand Prix 2026 And Homegrown F1 Title Fight Hotting-up
Hoping to boost a hitherto flatline summer of disappointing sporting results, comes this Sunday’s F1 British Grand Prix. Silverstone’s annual showpiece always…
Tottenham Hotspur Names Betano Training Wear Partner
Tottenham Hotspur has agreed a three-year partnership with Kaizen Gaming’s sports betting and gaming brand Betano. The agreement will see Betano become…
Disappointing Wimbledon Launch Primes England For Summer Of Glorious Failure
England being trounced in a cricketing test series, two national football teams choking at a World Cup, much-touted stars dropping out of…
Why You Can Bet On Football Coming Home To Africa
EXCLUSIVE: Africa has produced elite footballers for generations. But it has never produced a World Cup winner, writes Tooni Wale. Yet never…
Stake Appoints UFC Fighter Tracy Cortez as Ambassador
Stake has appointed UFC women’s flyweight contender Tracy Cortez as a global brand ambassador, adding another athlete to its portfolio of mixed…
Tonybet Awards First World Cup Card Collection Prize
Tonybet has awarded the first major prize in its World Cup Card Collection promotion for customers in Canada, with one player winning…
Stake Names Nyjah Huston Global Ambassador
Stake has appointed Nyjah Huston as its first global skateboarding ambassador, expanding the operator’s sponsorship activity in action sports. Under the agreement,…
AI Report from Toucan International Ranks iGaming Affiliates by Search Visibility
New research from Toucan International has ranked US-facing iGaming affiliates based on their visibility across AI search platforms, including ChatGPT, Gemini, Claude…
Bullet-proof Polymarket Marches On
Currently dominating World Cup prediction trades, controversial Polymarket has now launched markets allowing customers to bet on private companies’ performance – despite…
Fast Withdrawals Top Sportsbook Priority, OLBG Survey Finds
New research commissioned by OLBG has found that withdrawal speed is the most important payment-related factor for many bettors when choosing a…
Stake Stages Football Marketing Campaign at 10,000ft
Stake has launched a football-themed marketing campaign featuring what it describes as the first football match played on a floating pitch suspended…
BetMGM and MGM Resorts International Renew MLB Agreements
MGM Resorts International and BetMGM have renewed their partnerships with Major League Baseball under new multi-year agreements. The renewal extends a relationship…
BetWarrior Extends Sportsbook Deal with Kambi Group
BetWarrior has extended its sportsbook partnership with Kambi Group under a new multi-year agreement covering Argentina and other regulated markets in Latin…
Duelbits Adds Same Game Parlay Feature
Duelbits has launched a Same Game Parlay (SGP) feature, allowing sportsbook users to combine multiple player and match markets within a single…
Own Goal For New York Bookies Scores First Week World Cup Losses
In the week that the bet boosting FIFA World Cup kicked-off and the New York Knicks won the NBA Final for the…
Ditching The Compromise, Operators Can Have It All With LSports
Sportsbooks are under constant pressure to deliver ultra-low-latency odds in live environments, where even milliseconds can influence competitiveness and the overall customer…
Letter From America 58
The World Cup has kicked off and the U.S. is at the epicentre of history’s biggest betting boom, but beyond the record-breaking…
It’s A 2026 Legislative Wrap But Little Partying For iGaming Across The United States
With most state governments shutting their legislative doors to end their 2026 law making season, it’s an apposite time to take legal…