711 Casino has partnered with Cherry Play to expand its igaming content portfolio in the Netherlands. The agreement gives 711 Casino access to a range of slot titles from Cherry Play, including Super Coin and Chef Super Bet, which have shown early traction in the local market.
Cherry Play’s content is built on Bragg Gaming’s technology stack, offering seamless integration and quality gameplay. The supplier has adopted a subscription-based licensing model, allowing operators to manage content costs with greater predictability. This model enables improved lobby placement and increased marketing support for selected titles, while allowing operators to retain a larger share of the revenue generated.
Since its launch in January, Cherry Play has signed multiple operator agreements in the Netherlands and continues to expand its presence in the regulated European igaming market.
Olga Bejela, CEO of Cherry Play, said: “It’s great to see players at 711 Casino be able to experience our slots for the first time.
“That 711 can offer these games to its players and benefit from our unique commercial model is what makes this such a great deal for the operator and of course for Cherry Play.
“We have some incredible games in the works too that will land in the 711 Casino lobby as soon as they leave our production line.”
Gilles de Backer, Chief Operating Officer at 711 Casino, added: “Cherry Play is the only studio offering a subscription-based commercial model and this, combined with its striking classic slot games, made joining forces a no-brainer for us.
“A studio’s games are super important, but so too is the commercial agreement it offers. With Cherry Play, we can give its titles better positioning and more promotional spend, knowing that we get to keep the majority of the revenue this helps each game to generate.
“It’s deals such as this that keep our online casino lobby packed with fresh content and, thanks to Cherry Play’s licensing model, drive growth for the wider business.”
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