BGaming, a well-known content provider in the iGaming sector, has reinforced its commitment to grassroots arts by contributing donations to the A7MA Galeria Institute in Sao Paulo, Brazil, aimed at nurturing children’s creative endeavors.
As part of its ‘When Art Meets Gaming’ initiative, BGaming has partnered with local artists to create murals for industry events over the past year. During the SiGMA Americas event in April, the studio extended its support to the host city by funding art projects for children.
BGaming’s donation supported three charity initiatives. A portion was dedicated to organizing a visit to the A7MA Gallery, where children from the Felicidarte Project had the opportunity to explore ‘Batman’s Alley,’ a popular tourist attraction, and engage with various art forms. Additionally, A7MA facilitated an activity where children were encouraged to transform their home facades into vibrant murals.
Another segment of the donation was earmarked for renovations at the Felicidarte Project’s warehouse space, aimed at transforming it into an inviting area for weekly school group visits and distributing food to underprivileged areas.
This philanthropic effort follows BGaming’s successful participation at SiGMA Americas in Sao Paulo from April 23rd to 26th. During the event, BGaming collaborated with the artistic duo Clandestinos Art to reinterpret BGaming’s iconic game heroes, resulting in a limited edition merchandise collection, branded gifts, and a unique stand design.
Marina Ostrovtsova, CEO at BGaming, said: “At BGaming, it brings us so much joy to see our donations promoting art among the young people of Sao Paulo.
“As we have proven over the past year with our ‘Art Meets Gaming’ project, creativity unites us all and we were delighted to hear how much the children enjoyed the activities provided. We can’t wait to hear about these budding artist’s creations in the future.”
Marcos Ramos Enivo, Artist and Counsellor at A7MA Galeria Institute, said: “We are grateful to BGaming for their support of our work at A7MA. The activities exceeded our expectations, with 47 artists present and 46 facades revitalised by the children.
“It was an absolute success. People in the favelas who are sometimes invisible to the government can now feel seen, recognised and valued.”