Abelson Sports, a prominent provider of sports betting data, has unveiled a new corporate identity and made significant adjustments to its leadership structure.
The company, which previously operated through separate divisions, has unified its offerings under the single Abelson Sports brand. This new identity will encompass the company’s core services in odds, data, and technology, consolidating its industry-leading solutions into a streamlined, modernized brand.
This rebrand marks a pivotal step in Abelson Sports’ evolution, drawing on over two decades of expertise in the sports betting data sector. The company’s new direction aims to improve operational efficiency while positioning itself for expansion into key international markets, including the US and Latin America.
As part of the reorganization, Abelson Sports has also restructured its leadership team. Jeevan Jeyaratnam, formerly the Chief Operating Officer of the Abelson Odds division, has been appointed as Chief Betting Officer. In this new role, he will oversee the company’s odds and pricing solutions, which are recognized as some of the best in the market. Simon Temple continues his role as Chief Operating Officer, focusing on operational excellence and ensuring the seamless delivery of services across all departments.
With the unification of its offerings, Abelson Sports is reinforcing its position as a leader in the sports betting data industry. The rebrand aims to enhance the company’s market presence, modernize its image, and increase its competitiveness in a rapidly changing landscape.
Since its founding in 2003, Abelson Sports has delivered data and technology solutions to leading bookmakers, platform providers, and media corporations. The company has established strategic partnerships with global players such as Kaizen Gaming, Flutter, and Entain.
In addition to its core offerings, Abelson Sports has integrated a range of third-party providers, including ALT Sports Data, Pro League Network, Rimble, and SailGP. This expansion of its partner network enables the company to offer a broader array of markets and services to its clients.
Ed Abelson, Founder and CEO at Abelson Sports, said: “This rebrand represents an exciting new chapter for the company, one that allows us to better serve our partners and enhance our market position. By bringing our odds, tech and data expertise together under one unified brand, we are creating a more streamlined and efficient structure that simplifies our proposition and makes us more agile in responding to industry demands.
“Our new identity as Abelson Sports ensures that we remain a trusted provider for Tier 1 operators worldwide. With our strengthened leadership team and clear focus, we are in the best position to scale efficiently, develop new innovations, and continue delivering the highest-quality services.”
