Abelson Sports has announced a new partnership with nVenue to enhance its Football Player Markets solution, enabling sportsbook operators to access expanded live and micro-betting opportunities through a single integration.
The agreement sees nVenue join Abelson Sports’ network of Third Party Partners, contributing its AI-driven live odds and pricing technology to the platform. nVenue’s system, which utilises artificial intelligence and machine learning, powers micro-betting markets across more than six sports, covering both domestic and international competitions. The technology delivers real-time, sub-second latency data that supports dynamic wagering on granular outcomes during live events.
Through this collaboration, sportsbook operators connected to Abelson Sports’ feed structure will be able to integrate nVenue’s content with minimal technical development. The partnership is expected to open up a wider range of betting options, including next play, pass, or possession outcomes, significantly increasing the volume of available micro-markets per event.
By incorporating nVenue’s technology, Abelson Sports aims to add further depth to its Football Player Markets product, aligning with growing demand in the igaming sector for live, high-frequency betting experiences that offer personalised engagement for players.
Simon Temple, COO at Abelson Sports, said: “We’re excited to welcome nVenue into our ecosystem of Third Party Partners. Their approach to live micro-betting is exemplary and integrating this level of detail and dynamism into our Football Player Markets product ensures our clients can stay ahead of the curve when it comes to player-focused, live wagering. We’ve been actively exploring partnerships in this space, and there’s no question nVenue has the most advanced technology and product offering in the industry and the double digit margins from their markets will be key to our clients’ revenue growth.”
Jeremy Jones, Chief Revenue Officer at nVenue, added: “Partnering with Abelson Sports is a natural step for us as we continue to scale our offering globally. Their Football Player Markets product is highly respected, and this integration allows us to bring our live and micro-betting capabilities to more operators and fans around the world. We’re excited to deliver our real-time, live and micro markets across 6+ leagues now for fans around the world.”
