Abelson Sports Launches Player-Focused Bet Builder

Abelson Sports has introduced a new Bet Builder product aimed at enhancing sportsbook offerings through a player-centric approach to soccer betting markets.

Part of its TECH product suite, the solution is designed to maximise operator value from Abelson Sports’ football data feeds by focusing on player prop bets. The Bet Builder allows for unlimited leg combinations and includes built-in validation to eliminate conflicting selections, providing flexibility for users and reliability for operators.

Built with an emphasis on user experience, the product’s iframe interface highlights the most popular markets and supports pre-match, in-play, and cash-out functionality. Pre-populated selections are also available to drive engagement. While the Bet Builder integrates seamlessly with Abelson’s own Football Player Markets feed, the solution is compatible with sportsbook feeds from any provider.

The product is delivered via a scalable cloud infrastructure, offering both iframe and API deployment options to meet varying operator needs. The iframe can be customised to align with operator branding, ensuring consistency across platforms.

With multiple delivery configurations and commercial models, the Bet Builder is positioned as a flexible, modern tool to improve margins and deepen customer engagement in the global igaming market.

Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said: “We’re proud to be able to offer operators a new, player-first betting experience across a wide range of markets and leagues. It’s a soccer betting option that gives both operators and their customers what they want through a product that is attractively presented to the end user and which is easy to navigate and simple to integrate.

“While we believe it will become a valuable addition to partners that already take our Football Player Markets feed, we have developed the product to be agnostic in terms of input feeds to open it up to the widest possible market. We look forward to seeing it go live with our first customers.”