Abios, a provider of esports data and odds and part of the Kambi Group, has launched a comprehensive ebasketball product suite that includes odds feeds, statistics, and real-time streaming. This new offering aims to provide an all-in-one solution for operators seeking consistent betting content to engage basketball enthusiasts. The launch is supported by a partnership with betting content and data provider BETER.
Following the success of its esoccer odds feed—which became one of the most popular verticals within the Kambi network—Abios has expanded into ebasketball. The ebasketball product is based on BETER’s proprietary ESportsBattle tournaments and will complement Kambi’s wide range of esports betting options, as well as being directly accessible from Abios as part of its broader esports portfolio.
The ebasketball suite offers over 3,000 monthly events, serving as a digital alternative to major basketball leagues like the NBA. These events provide operators with continuous content, featuring 15-minute matches in NBA2K that are particularly valuable during off-seasons and between key fixtures.
Abios’ solution integrates an automated odds feed, data analytics, and streaming services, ensuring that users can stay within the sportsbook ecosystem for both betting and content consumption. Powered by BETER’s data, the odds feed is designed to maximize market efficiency and reduce bet delays. The system is backed by round-the-clock oversight from a team of experienced traders globally, ensuring a robust, responsive offering with added human oversight.
Anton Janér, Managing Director and Founder at Abios, said: “Seeing the popularity of esoccer among our partners, we’re thrilled to create a similar solution for ebasketball. With its easy-to-understand nature and engaging gameplay, we’re confident it will help sportsbooks attract and retain fans of major basketball leagues and fill in the gaps in the seasonal sports calendar.”
Chuck Robinson, Chief Revenue Officer at BETER, said: “Fast-paced esports contests are increasingly vital for operators looking to fill gaps in their offerings, providing fresh opportunities for both acquisition and retention, and meeting the demands of the growing audience of Millennials and Gen Z.
“The key to delivering an immersive betting experience lies in reliable data and high-quality, accurate odds. BETER’s role as a trusted provider of live data, 24/7 streaming, and odds for esports is further highlighted by our long-term collaboration with Abios. By leveraging our ESportsBattle tournaments, Abios is enhancing its offerings, delivering engaging and high-value experiences for their operator partners. This launch of ebasketball content is set to be a great success for both BETER and Abios.”
