Sports Information Services (SIS), a prominent provider of 24/7 live betting services, has partnered with casino operator Admiral to enhance its global esports presence. This collaboration will introduce SIS’s extensive eSoccer portfolio to Admiral’s regulated online markets across Europe.
The partnership, facilitated through a recent distribution agreement with Genius Sports, will allow Admiral to integrate SIS’s complete H2H Global Gaming League™ eSoccer matches into its offerings. This event-based product is designed to maximize engagement and margins for operators, providing a significant boost to Admiral’s wagering opportunities both online and in retail.
Admiral, with a strong presence in the UK, Spain, and Austria, will also soon expand its offerings with the inclusion of eBasketball, further increasing the number of esports events available to its customers to over 150,000 annually.
The SIS H2H Global Gaming League™, developed specifically for sportsbooks, has been shown to deliver up to 10% additional value for operators. All eBasketball and eSoccer matches are played by professional, highly skilled gamers, with the matches produced entirely in-house. The product includes unique tools and features that enhance the user experience.
This esports offering is also notable for its integrity; it is the only product in the market to receive the Esports Integrity Commission’s (ESIC) Gold Standards accreditation. This top-level certification ensures unmatched levels of integrity and safety, with trained referees overseeing every contest.
With its established footprint in land-based casinos and a growing online presence, Admiral’s partnership with SIS marks a strategic enhancement of its online casino and sportsbook offerings, positioning it to capitalize on the growing demand for esports betting.
Angel Calderon, Head of Sales across LatAm and Iberia at SIS, said: “We are delighted that our Competitive Gaming products eSoccer and eBasketball are launching as part of Admiral’s product offering, which is a testament to the high-performance of our end-to-end solution which significantly elevates wagering experiences for bettors. We look forward to working with Admiral and maximising the potential of our engaging product.”
Felipe Ludeña, Managing Director at Admiral, said: “Admiral has established itself as one of the leading operators across Europe and we are always looking for new ways to enhance the experiences that we provide. The H2H Global Gaming League™ is a proven product that offers wide appeal to bettors, and we are confident audiences will enjoy the offering.”
