Altenar Integrates SIS’s Comprehensive Betting Content on Its Platform

In a strategic move, SIS (Sports Information Services) has forged a partnership with sportsbook provider Altenar to incorporate its comprehensive suite of live betting services onto Altenar’s platform.

As a result of this collaboration, Altenar’s operator network will first gain access to SIS’s 24/7 Live Racing Content, which covers over 76,000 events annually. Subsequent to this, Altenar will incorporate SIS Competitive Gaming, an esports product that encompasses more than 200,000 round-the-clock events. All of these events are curated in-house and adhere to the highest integrity standards. Additionally, SIS’s live numbers content, featuring over 200,000 yearly betting occurrences, such as the renowned 49’s Original Live Draw, is slated for integration.

To ensure an uninterrupted betting experience, SIS’s 24/7 Live Racing Content offers a comprehensive solution that includes live streams, data, on-screen graphics with betting triggers, alongside a vast array of markets and pricing.

This collaboration underscores SIS’s commitment to building enduring ties with top-tier platforms in the iGaming sector, as they endeavor to expand their footprint in regulated markets worldwide.

Andy Kelly, Head of Commercial Partnerships at SIS, said: “Altenar is making significant headway in the sports betting space within regulated markets all over the world, so this is a deal that serves to boost our geographical reach.

“We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.”

Antonis Karakousis, Director of Operations at Altenar, said: “We are always looking for content that increases the range of options that we can offer to our partners and SIS fits the bill with its premium range of racing, esports and numbers content.

“Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months.”