Altenar has introduced its Tipster Module, a new sportsbook feature designed to enable operator partners to incorporate influencer and affiliate-generated betting insights directly into their platforms. The module allows operators to leverage influencer-led content to enhance user engagement and marketing differentiation.
The solution includes functionality to display tipster selections with customisable features such as profile names, avatars, and backgrounds. Selected bets can be promoted as Boosted Odds, providing operators with tools to highlight picks more prominently within the sportsbook interface.
The Tipster Module also supports integration of tips from affiliate websites and ambassador partnerships, offering operators flexibility in how influencer content is presented to end users. As marketing regulations tighten in several key igaming jurisdictions, the feature provides an alternative approach to brand visibility and customer acquisition.
Altenar’s latest release aligns with broader industry trends around content personalisation and the growing influence of creator-led marketing strategies in the regulated igaming sector.
Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.
“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”
