Amelco, the global provider of sportsbook and trading solutions, has partnered with beBettor to integrate real-time player affluence scoring, enabling its UK-facing operators to enhance marketing segmentation and customer relationship management (CRM) strategies.
The collaboration allows Amelco’s partners to utilise beBettor’s data analytics platform, which assigns players an Affluence Score from 1 to 10 based on their postal address and relative wealth bracket. This segmentation provides operators with deeper insights, allowing for personalised marketing campaigns, tailored player journeys, and optimised engagement strategies.
Key benefits of the integration include:
- Immediate segmentation of players upon sign-up, ensuring targeted CRM strategies from the outset.
- Identification of high-value players, including those in the top 1% wealth bracket, enabling more refined engagement and VIP management.
- Reactivation of dormant players through data-driven marketing, improving lifetime player value.
The partnership reinforces beBettor’s position as a leading data analytics provider in iGaming, empowering UK operators to deliver hyper-personalised marketing strategies and deeper business intelligence. Amelco’s integration further strengthens its offering to tier-1 sports betting and iGaming operators by enhancing customer engagement and market competitiveness.
Sonny Cott, Chief Insights Officer at beBettor, said: “We are thrilled to be partnering with a Tier 1 platform provider like Amelco. Together, we’re bringing the game-changing power of player affluence scores to their UK-facing operator partners, enabling smarter segmentation and data-driven marketing to be leveraged across the industry.”
Brandon Walker, Head of Business Development at Amelco, said: “We’re delighted to be partnering with beBettor to enhance the ability of our partners to discover their customers’ wealth and wagering potential. This collaboration allows our clients to create enhanced segmentations, deliver more personalised CRM experiences and unlock new business intelligence, which is hugely exciting.”
