Amusnet has entered into a partnership with First Look Games to further strengthen its marketing efforts and expand its brand presence. First Look Games is a platform that facilitates connections between game developers and affiliates, helping to promote games and increase brand awareness.
Amusnet, a well-established content provider, has a portfolio of over 300 slot games, table games, and live dealer titles, which are already live with more than 2,000 online casino operators globally. This partnership with First Look Games allows Amusnet to leverage a branded library where it can upload detailed game information and assets. The platform enables easy management and quick updates for new game releases.
The partnership provides Amusnet with the ability to share essential content, such as game sheets, logos, images, videos, and demo links. Through First Look Games’ network of approved affiliates, this content can be used to create reviews, previews, and other promotional material. The platform also supports free plays of games for affiliates’ readers, with player verification provided by 1account, ensuring that demo games can be made available in regulated markets like the UK.
In addition, Amusnet has the opportunity to grant selected affiliates early access to game assets before their official release, allowing for pre-launch content creation that generates excitement and awareness. First Look Games also provides a Studio Management Centre and a tracking tool that monitors published reviews for accuracy, ensuring that all content remains factually correct.
This partnership is expected to provide Amusnet with an enhanced marketing strategy while offering affiliates high-quality content to engage with their audiences.
Tom Galanis, CEO of First Look Games, said: “What better way to start the year than by welcoming Amusnet as a First Look Games studio partner? It’s great to see the studio leveraging the reach and engagement affiliates have with players to drive awareness of its titles.
“Amusnet has an incredible portfolio of titles and with new games leaving its production line each month can really elevate the promotion of its games via our platform while also driving brand awareness among affiliates and the large audiences of engaged players they have.”
Plamen Slavov, Senior Game Producer at Amusnet, added: “First Look Games will be a significant marketing partner for us, allowing Amusnet to properly engage with affiliates and their player audiences for the first time.
“We are passionate about the games we produce, many of which go on to be top performers, so we are excited by the opportunity to make more players aware of our portfolio via premium publishers that players listen to and trust.”
