AvatarUX has named Deane Hendricks as its Chief Product Officer, strengthening its leadership team as it prepares for further international expansion.
Hendricks brings over two decades of industry experience and will be responsible for developing AvatarUX’s product strategy, including the continued evolution of its proprietary PopWins mechanic and the expansion of its slot portfolio. He joins from Bragg Gaming’s Indigo Magic Studio and has previously held senior roles at Play’n GO, NetEnt and Wizard Games.
The appointment follows a period of growth for AvatarUX, with the studio securing new certifications in Romania, Malta and Brazil as it looks to increase its footprint in regulated igaming markets worldwide.
Tristan Gauci, Head of Account Management at AvatarUX, stated: “We are delighted to add Deane to our senior leadership team here at AvatarUX as we continue to make headways in the industry.
“He has an incredible wealth of experience across the sector and we’re confident that he will bring a new dynamism to our slot offering, further cementing our position as an innovative global supplier, especially as we tackle new markets.”
Deane Hendricks, CPO at AvatarUX, added: “I’m excited to join AvatarUX as they are a studio with a recognised portfolio of content, trademarked game mechanics such as PopWins™, MultiPop™, and StickyPop™, and crucially a team culture which is very much collaborative.
“They have done a great job so far, with new opportunities already secured for the upcoming year. I look forward to contributing to AvatarUX’s expansion with new products and fresh market entries.”
