AvatarUX, a rapidly advancing company in the iGaming sector, has announced the appointment of Lara Falzon as its new Chief Executive Officer. This appointment comes as AvatarUX continues to make notable progress within the industry.
Falzon brings a wealth of experience to AvatarUX, having previously served as President & COO at Bragg Gaming Group. Her industry expertise is further evidenced by her tenure in senior roles at Red Tiger and NetEnt, making her a valuable addition to the AvatarUX team.
Falzon is set to succeed Nicola Longmuir, who has led AvatarUX as CEO since early 2022. Longmuir is departing the company for family reasons, leaving a legacy of significant achievements during her tenure.
2023 has been a remarkable year for AvatarUX, marked by significant expansion in its geographical footprint and the enrichment of its slot portfolio. The studio has introduced several high-performing titles, notable for their innovative mechanics and distinctive features, strengthening its position in the iGaming market.
Lara Falzon, CEO at AvatarUX, said: “I’m honoured to take over as CEO of AvatarUX at what is an extremely exciting time for the company.
“AvatarUX has grown incredibly fast and has made an impression with operators and players alike for their innovation and the fantastic entertainment their games offer. I look forward to being a part of the future success story that will take the company to new heights.”
Tomas Bäckman, Chairperson at AvatarUX, said: “We couldn’t be happier to welcome Lara to AvatarUX, knowing that the company is in great hands for future growth. Her experience and skills are second to none and will be crucial as we continue to expand and bring new and unique products to market. It is a really exciting time for the business.
“I also want to thank Nicola for all her hard work over the past two years and I wish her all the best for the future.”
