BacanaPlay Launches Summer TV Campaign in Portugal

SkillOnNet, through its well-known Portuguese brand BacanaPlay, is intensifying its presence on the television with a new campaign geared towards showcasing the enjoyment of playing at its online casino during the summer months.

The new advertisement, available in three different versions, will be aired on six various channels in Portugal, including SIC, TVI, Fox, Fox Comedy, and Canal Hollywood movie channel. The broadcast will run from June 21 through September 30.

The advertisement spot features lively individuals enjoying their summer while engaging with BacanaPlay on their mobile devices. The ad is accompanied by a dynamic europop soundtrack and employs the tagline “Da um play na vida,” which translates to “play in life.” A responsible gambling message is also included.

The ad prominently features some of the most recent and innovative slots from PlayNGo, a content partner of SkillOnNet. Titles such as Rise of Olympus and Boat Bonanza are showcased.

Since its inception in Portugal in 2020, BacanaPlay has established itself as a recognizable brand, largely attributed to its comprehensive TV marketing efforts. The new campaign is projected to reach approximately 6 million individuals, with a total of 1,073 insertions, and a coverage of 3+. This suggests that each individual will, on average, view the advertisement three times.

Pedro Garcia Country manager at BacanaPlay: “In Portuguese, the word “bacana” means “cool,” which is the essence of the brand, and the new ad really reflects this, with a fun, friendly vibe. Since launching in Portugal, we have supported BacanaPlay with strong TV campaigns that have catapulted the brand into the public consciousness and quickly made it one of the most popular casinos in the country.”

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