Data analytics platform beBettor has announced a partnership with EveryMatrix to provide UK licensed operator partners with seamless financial vulnerability checks.
In alignment with the UK Gambling Commission’s new regulations coming into effect at the end of August 2024, and following consultations held in Summer 2023, beBettor will implement checks to identify financial vulnerabilities. These checks will detect issues such as bankruptcy orders or histories of unpaid debts among customers.
The initial rollout will commence on August 30, 2024, with a higher threshold of £500 in net deposits over a 30-day rolling period. This threshold will be reduced to £150 in net deposits from February 28, 2025.
beBettor’s technology will be integrated into several of EveryMatrix’s modular platform products, enhancing the responsible gambling controls for EveryMatrix’s operator partners in the UK.
Jake Cachia, Head of Compliance, EveryMatrix, said: “As a business, we pride ourselves in delivering the best service to our operator partners. This will provide our customers with additional robust responsible gambling controls while meeting new UK requirements without any friction so we’re delighted to be working together with beBettor.”
Sonny Cott, beBettor Chief Insights Officer, said: “Our aim is to help operators fully meet this new UKGC requirement in a seamless way that minimises business impact. As the 30th August deadline approaches, we are seeing more and more UK licensed operators opt for our frictionless and non-intrusive financial vulnerability solution. Today, it’s brilliant to announce partnering with EveryMatrix as an award winning sportsbook and iGaming supplier and I look forward to working closely with both EveryMatrix and their operator partners.”
