bet365 has launched Prize Matcher, a new free-to-play title developed by Incentive Games, in New Jersey and Pennsylvania. The release extends bet365’s portfolio of promotional content in regulated U.S. igaming markets and reflects the operator’s continued focus on user engagement through gamified, non-wagering experiences.
Now accessible through both the Casino and Sports verticals, Prize Matcher offers daily play mechanics designed to encourage consistent participation. Users reveal three tiles per day, collecting symbols throughout the week in exchange for various rewards. The game board resets weekly on Mondays at 5pm local time, creating recurring engagement opportunities.
A notable feature of the product is the inclusion of a ‘Diamond’ symbol. Unlike other gameplay elements, this tile triggers an instant reward without the need to match additional symbols.
The launch follows prior success between the two companies in delivering free-to-play formats, which are increasingly used by operators to enhance retention in competitive igaming jurisdictions. With this deployment, bet365 continues to expand its tailored offering across U.S. states with established regulatory frameworks.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “Expanding Prize Matcher into New Jersey and Pennsylvania is a major milestone for Incentive Games and a testament to our strong partnership with bet365. We take pride in creating innovative, free-to-play experiences that enhance player engagement. This launch reinforces our commitment to delivering cutting-edge products that drive customer retention for our clients.”
A bet365 spokesperson added, “Once again, our partners at Incentive Games continue to raise the standard for innovation with the launch of Prize Matcher. We’re confident that our customers in New Jersey and Pennsylvania will enjoy a fantastic free-to-play gaming experience!”
