bet365 has launched a new free-to-play Tournament Predictor game ahead of this summer’s FIFA Club World Cup, in partnership with B2B games provider Incentive Games. The release extends the operator’s suite of free-to-play engagement tools and follows a series of collaborations between the two companies.
The game invites users to forecast match outcomes throughout the tournament, with a scoring model based on the odds selected. Players receive points based on a fixed stake multiplied by the odds of their predicted result, incentivising risk-weighted decisions. The structure allows predictions to be updated for any match prior to kick-off.
Daily and overall prize pools have been confirmed, with £12,500 available on each matchday and a £50,000 grand prize for the top overall performer. The product is designed to increase engagement among football fans during a major tournament window, with a format aimed at rewarding both accuracy and strategic risk.
Incentive Games continues to support operators with player acquisition and retention products, with a focus on free-to-play games that integrate predictive elements tied to real-world sports events.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “Working with bet365 on the Tournament Predictor ahead of the Club World Cup has been a fantastic opportunity to showcase what we do best: delivering tailored, engaging, and intuitive free-to-play experiences at scale. This game is all about deepening fan engagement, while keeping the gameplay fun and accessible. We’re proud to help bring this to a global audience at such an exciting time in the football calendar.”
A bet365 spokesperson said: “As the revamped Club World Cup kicks off in June, bet365 are delighted to announce the addition of the free-to-play Tournament Predictor game, in collaboration with Incentive Games, with plenty on offer to new and eligible customers. The latest in our portfolio of engaging free-to-play games, we’re confident that global football fans will enjoy testing their prediction skills against fellow fans.”
