bet365 has expanded its Italian online casino offering through a new agreement with Relax Gaming, the igaming aggregator and content supplier.
The deal sees Relax Gaming’s proprietary titles, including Money Train 3, Book of Power and Net Gains, made available to players on bet365.it. In addition, the operator will gain access to a selection of third-party content via Relax Gaming’s aggregation platform.
Italy remains one of Europe’s most competitive regulated igaming markets, and the partnership is designed to strengthen Relax Gaming’s position in the region while providing bet365 with an expanded games library.
The launch follows Relax Gaming’s broader strategy to grow its footprint in regulated jurisdictions by supplying both in-house content and aggregated titles to leading operators.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said: “Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us, and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.
“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”
Spokesperson at bet365 added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.
“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
