Betano, the sports betting and iGaming brand operated by Kaizen Gaming, has entered into a new yard sponsorship with trainer Olly Murphy ahead of the 2025/26 British Jumps season. The agreement marks Betano’s first involvement in UK horse racing sponsorship.
As part of the deal, Betano branding will be displayed across Murphy’s Warren Chase Stables, with bespoke apparel provided for the trainer and his team to wear during training and on racedays. The partnership will also include digital content, with Murphy set to publish a regular blog sharing insights ahead of major fixtures throughout the National Hunt calendar.
The sponsorship adds to Betano’s existing portfolio of global sports partnerships, which includes football clubs Aston Villa, Sporting CP, Flamengo and River Plate, as well as its role as principal partner of the UEFA Europa League and UEFA Conference League.
Murphy, who has trained a series of high-profile winners in recent seasons, will carry Betano’s branding throughout the 2025/26 campaign as he targets success in the British Jumps Trainers’ Championship. The partnership highlights Betano’s continued investment in high-visibility sports sponsorships as part of its wider iGaming growth strategy.
Olly Murphy added: “I am chuffed to bits to have teamed up with Betano – first of all they are front of shirt sponsors of Aston Villa, who I am a massive fan of! Betano are a well-known worldwide brand and hopefully they will rise up the National Hunt ranks like we are at Warren Chase Stables too.”
