BETBY has strengthened its marketing team with the appointment of Pierre Pulis as Head of Marketing. Pulis brings a wealth of experience to BETBY, having previously managed large-scale marketing and communication projects, notably in his recent role at BtoBet, a division of NeoGames specializing in B2B sports betting.
Pulis’s career in the industry spans over 15 years, during which he has held various senior positions. His tenure includes significant experience as an editor within the online and offline media industry, where he honed his expertise and skills.
In his new role at BETBY, Pulis will lead strategic marketing initiatives, focusing on increasing brand visibility and leading campaigns that align with the company’s growth objectives for 2024 and the years following. His appointment is a strategic move by BETBY to further solidify its position in the competitive igaming market.
Pierre Pulis, Head of Marketing at BETBY, said: “I am thrilled to be joining BETBY in the role of Head of Marketing. BETBY is continually enhancing its reputation in the industry, and I am very excited to be leading such a talented marcomms team which is poised to make significant contributions to BETBY’s ongoing success.”
Leonid Pertsovskiy, CEO at BETBY, said: “With strong experience of the B2B sports betting landscape, Pierre has in-depth knowledge of the market and has established long-standing relations with industry friends, whilst also bringing with him a wealth of experience and creativity. We are delighted to have him lead on our marketing projects as we look for further growth in 2024.”
