BETER Appoints Maksym Vitushko as General Manager of Sports Division


BETER, a prominent provider of next-generation, fast-paced betting content and data in regulated markets globally, has strengthened its Sports division by appointing Maksym Vitushko as General Manager.

Maksym Vitushko brings over 14 years of experience in various executive roles within leading companies in the FMCG sector and national media holdings. His extensive background includes successfully developing new businesses, restructuring, and enhancing large systems while managing teams of up to 2,500 people.

At BETER, Maksym will be responsible for advancing the Sports division, which includes table tennis, basketball, and ping pong. His role encompasses setting goals, developing strategies, and driving growth. Additionally, he will focus on operational excellence, introducing new sports disciplines to BETER’s portfolio, expanding existing offerings like the flagship Setka Cup table tennis tournaments, onboarding new operator partners, and exploring new markets.

Maksym’s appointment is expected to bolster BETER’s capabilities and support the company’s ongoing expansion in the sports betting industry.

Gal Ehrlich, CEO of BETER, said: “Maksym has an incredibly strong background in transforming local and international companies and we are thrilled to be able to leverage his experience and expertise as we push ahead with our goal of becoming a leading, global fast-paced betting content and data provider.

“We have ambitious expansion plans for 2024 and the years to follow, and Maksym will undoubtedly help us achieve the goals we have set in our strategy.

“That we are able to attract such a high calibre executive to BETER shows just how far we have come in a short space of time and stands as evidence of our strong position within the industry. With Maksym onboard, we can now take this to the next level.”

Maksym Vitushko, Sports General Manager at BETER, added: “I am delighted to have joined BETER and to be a part of a sports team that has already achieved great things, including building such a prominent and in-demand product as the Setka Cup.

“I have the experience and knowledge to take on this role and the responsibilities that come with it and to bring value to BETER as it continues to establish itself as the leading provider of next-gen content to operators in the global online betting industry.

“I’m incredibly proud to be playing a part in BETER’s journey and look forward to working with the team to not only achieve but exceed our goals.”

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