BETER Extends Partnership with BVGroup to Enhance Global Esports Coverage


BETER has extended its partnership with BVGroup, a prominent online betting operator and B2B technology solutions provider. This renewed collaboration aims to expand esports coverage and enhance the wagering experience for players across BVGroup’s brands, including BetVictor and Betano UK.

As part of the extended partnership, BETER will supply BVGroup with its Esports Odds Feed, an advanced trading solution covering over 450 esports tournaments globally. This solution boasts industry-leading odds uptime of more than 90%, giving players access to over 40,000 live and pre-match events annually. The odds, powered by official data, are compiled by BETER’s team of expert esports traders, covering popular titles like CS2, Dota 2, League of Legends, and Valorant.

BETER’s fast-betting experiences, designed to cater to millennial and Gen Z audiences, have proven successful, further solidifying the provider’s position as a key partner for top-tier operators in the esports space. The partnership with BVGroup also includes the provision of BETER’s proprietary ESportsBattle tournaments, which feature eFootball, eBasketball, eHockey, and CS2, alongside Setka Cup table tennis tournaments, delivering over 45,000 monthly events to BVGroup’s players.

This extended partnership emphasizes BETER’s role as a leading esports content and data provider, while continuing to enhance the esports offering for BVGroup’s global audience.

Gal Ehrlich, CEO of BETER, said: “We are thrilled to have strengthened our partnership with our good friends at BVGroup and for its brands to provide players with an enhanced Esports betting experience.

“Esports betting is a significant vertical in its own right with players demanding a great selection of markets and the best-priced odds. By combining official data with expert traders, we can provide our partners with highly accurate odds for Esports tournaments worldwide.

“We have already enjoyed a hugely successful partnership with BVGroup, but this enhanced agreement will really take it to the next level.”

Eoin Ryan, Director of Sportsbook at BVGroup, added: “BETER has proved to be one of our most important partners, allowing us to deliver fast betting content to players at our sportsbooks.

“The success of this made us want to deepen our collaboration by taking the provider’s global Esports data and odds, allowing us to offer bets on more than 40,000 events across major disciplines such as CS2, League of Legends, Valorant and others.

“It’s partnerships like this that ensure our sportsbooks remain the go-to sports and Esports betting brands of choice for players in core markets across the world.”

Published on: