BETER Live Appoints Alina Mihaela Popa as Chief Commercial Officer

BETER Live, a prominent provider of live content in the iGaming industry, has announced the appointment of Alina Mihaela Popa as its Chief Commercial Officer. This strategic move comes as the company is poised for significant growth, with several new products, market launches, and operator partnerships on the horizon.

Alina brings nearly a decade of industry experience, having held key account management roles at Pragmatic Play and Skywind Group. She began her career as an Account Manager at Pragmatic Play, where she quickly excelled in building and maintaining client relationships. Her success continued at Skywind Group, where she served as Senior Partnership Management Team Lead and Senior Business Development Manager, securing major partnerships and driving revenue growth across B2B and B2C operations.

In her new role as Chief Commercial Officer at BETER Live, Alina will oversee all commercial activities, including forming new partnerships with operators in key regulated markets worldwide. She will also focus on maximizing opportunities for existing partners through BETER Live’s innovative portfolio of live content.

The BETER Live management team is excited to welcome Alina to the executive team, anticipating that her expertise and experience will help drive the company’s growth to new levels. BETER Live has quickly established itself as an essential provider of next-generation live games, enabling operators to offer engaging experiences to core player audiences, including Millennials and Gen Z.

With Alina Mihaela Popa onboard, BETER Live expects to maintain its rapid growth trajectory, executing bold and ambitious plans in the coming months.

Alina Mihaela Popa, CCO at BETER Live, added: “I am delighted to join BETER Live and contribute to the company’s ambitious vision and goals. My main objectives are to build a strong commercial department that can onboard partners seamlessly and strengthen our position as a leading live content provider.

“I will also be building the commercial strategy while working closely with the hugely talented BETER Live team to achieve our shared ambitions. My strategic insight and industry expertise will play a crucial role in this, and I can’t wait to get started.”