BETER Names Miguel Valdes to Lead APAC igaming Growth

BETER has appointed Miguel Valdes as Business Development Manager for the Asia–Pacific region, as the supplier continues to expand its presence in global igaming markets. The company, known for its fast-betting content, sports data, and esports odds, aims to build on its recent momentum by strengthening its position in APAC.

In his new role, Valdes will lead efforts to grow BETER’s regional footprint through partnerships with igaming operators, platform providers, and aggregators. His responsibilities include both establishing new relationships and supporting existing ones across the APAC region. With prior experience at organisations such as SiGMA World, Valdes brings industry knowledge and commercial expertise that BETER will leverage to meet growing demand for fast-betting content in the region. The appointment forms part of BETER’s wider international strategy, which has already seen expansion into Latin American and European igaming markets.

Chuck Robinson, Chief Revenue Officer at BETER, commented: “Miguel is a strong addition to our team and will lead BETER’s development in the APAC region. He brings valuable experience to the table, and we are delighted to welcome him on board.

“We have ambitious plans for the region and with our various portfolio of esports and sports products, we’re perfectly positioned to meet the needs of the next-gen bettors there.”

Miguel Valdes added: “I’m excited to join BETER, especially at a time when the demand for fast-paced content is rapidly growing. This trend is evident not only in APAC but worldwide, with BETER driving that movement.

“The region holds enormous opportunities, not only for BETER but also for the operators and aggregators who are open to leveraging fast-betting potential. I look forward to contributing to BETER’s growth and exploring new markets across APAC together.”