BETER, a prominent provider of betting content and data, has expanded its collaboration with GRID, a first-party esports data provider, to integrate advanced data visualizations into its esports betting offering. This partnership aims to enhance the user experience by delivering real-time data insights to esports betting enthusiasts worldwide.
Through this integration, BETER will incorporate a range of GRID’s innovative data visualization widgets, including the Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison Widgets. In addition, the newly introduced GRID Stats Widget will be featured, offering customizable statistics such as win rates, damage per round, First 5 kills, and headshots.
These widgets are designed to be game title-agnostic, allowing them to seamlessly display real-time data across various esports genres and titles. This functionality enhances bettors’ understanding of gameplay, enabling more informed decisions during live events and pre-game analysis.
Fully customizable, the widgets can be adapted to match partner branding and are optimized for both mobile and desktop platforms, ensuring a consistent and engaging experience across devices. This partnership underscores BETER’s commitment to providing a comprehensive and dynamic betting experience in the rapidly evolving esports market.
Chuck Robinson, Chief Revenue Officer at BETER: “We are excited to expand our partnership with GRID, bringing advanced data visualizations to our esports offering. This collaboration allows us to offer our partners’ customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level. By leveraging GRID’s real-time data and customizable widgets with comprehensive statistics, we’re setting a new standard in the betting landscape, ensuring that BETER continues to lead the way in innovative esports betting solutions.”
Mikael Westerling, Chief Sales Officer at GRID: “Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data. Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences. By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community.”
