BETER Reports Increased Demand for eFootball During Major Events

BETER, a provider specializing in betting content and data, has released insights on heightened engagement with its ESportsBattle eFootball product during Euro 2024 and Copa America. The report, titled Betting on eFootball during Euro and Copa America 2024, reveals a notable shift in player interest toward continuous, fast-paced betting content.

According to the data, the Euro and Copa America tournaments drove a surge in demand, with unique bettors on eFootball increasing by 11.4%, bets up by 12.8%, and overall turnover rising by 13.4% across operator platforms offering ESportsBattle content. Demand for eFootball was particularly high following the tournaments’ finale on July 14, marked as a “Super Sunday” of football. In the two days that followed, when no live matches were scheduled, BETER observed peak engagement and turnover on its eFootball platform. This trend of heightened interaction on non-game days held steady throughout the tournament, highlighting the appeal of eFootball during off-peak periods in traditional football schedules.

The report also notes that even on game days, player engagement in eFootball increased, especially after matches concluded. For instance, from 10 p.m. to 11 p.m., average turnover rose by 23%, with elevated levels of betting activity extending well into the night.

Player preferences revealed that the most popular bet types included Totals, which accounted for 55% of the volume, followed by Result Three Way at 23% and Next Goal at 9%, the latter experiencing over 20% growth in demand. BETER’s eFootball product offers three distinct formats: the quick-action Volta, lasting six minutes, and two longer 2×4 and 2×6-minute formats. Of these, the 2×4 format generated the highest average turnover, showing a 14.7% increase, while the 2×6 format grew by 15.2%, and Volta saw a 9.4% uptick in both bets and turnover.

This report highlights the growing trend for fast-paced betting content, particularly for products that deliver continuous betting options around the clock. BETER’s ESportsBattle tournaments contribute to this demand by hosting over 35,000 events per month across popular disciplines like eFootball, eBasketball, eHockey, and CS2, each with up to 50 markets per event. With 24/7/365 live streaming and an average margin exceeding 7.5% for operators, these tournaments provide an uninterrupted betting experience that resonates with a global audience.

The data underscores the evolving market preference for accessible, high-frequency betting content that can complement traditional sports schedules, meeting both operator needs and player demand for non-stop action.

George Arabatlian, Head of Account Management at BETER, said: “This report underscores a significant shift in player behaviour: bettors are eager to engage with football-related content, even in the absence of live matches. This is where our 24/7 eFootball product truly shines, providing continuous entertainment and wagering opportunities.

“The data also highlights a growing trend toward fast, dynamic betting experiences, which resolve quickly and keep players engaged.

BETER has become a leader in delivering this type of content, and we are excited to partner with more operators to provide their players with round-the-clock access to our cutting-edge ESportsBattle tournaments.”