BETER Secures Vendor Minor Licence from Colorado Regulator

BETER has received a Vendor Minor Licence from the Colorado Division of Gaming, allowing it to supply live data and streaming services to licensed operators in the state.

The approval enables BETER to provide its ESportsBattle tournaments — including eFootball and eBasketball — as well as its Setka Cup table tennis series to Colorado operators. Both products are now live with bet365, marking the first time U.S. players can access ESportsBattle tournaments.

This development follows BETER’s Vendor Registration from the New Jersey Division of Gaming Enforcement earlier this year, extending the company’s footprint within the U.S. regulated betting market.

BETER supplies data and live streaming for around 700,000 fast-paced esports and sports events annually, offering up to 50 markets per event and maintaining an average operator margin of over 7.5%.

Gal Ehrlich, CEO of BETER, said: “This is another milestone moment for BETER as we continue to expand our presence across the United States, a market where we see huge demand for our next-gen products.​

“The U.S. is considered one of the most tightly regulated markets in the world, so securing approval in Colorado is a testament to the dedication of our legal team and the outstanding quality of our products, especially in terms of integrity and adherence to the rules of fair play.

“It’s an honor to launch in Colorado with bet365, an esteemed partner of ours and one of the top brands in the U.S. market, making its Colorado players the first in the country to access ESportsBattle tournaments.”

​Valeriia Tarchynska, Chief Legal Officer at BETER, added: “It is an important step for BETER, and it aligns with our wider strategy of securing approvals and launching our exclusive products for bettors across all key regulated U.S. states.

“As always, I would like to thank our trusted partner, the law firm Blank Rome, for supporting our licensing efforts in Colorado and for their continued work with us as we actively pursue licenses in other U.S. jurisdictions, including such states as North Carolina, Arizona, Indiana, and others.”