BETER to Unveil New Disciplines at ICE Barcelona

BETER, a distinguished provider of rapid betting content, data, and live streaming solutions, is gearing up for ICE Barcelona with an expansive display of its esports and sports products, now enhanced with several new disciplines.

From January 20 to 22, BETER will showcase its latest offerings at stand 4B18 in Fira Barcelona Gran Via. The event will highlight BETER’s cutting-edge content and technology innovations designed to meet the evolving demands of the global gaming market.

BETER will introduce new additions to its esports portfolio, including eCricket and Virtual Cricket, alongside its expanded sports offerings featuring tennis and cricket for the first time. These additions complement BETER’s existing suite of fast-paced betting products and reinforce its commitment to providing diverse and engaging betting experiences.

Esports Expansion: BETER’s popular ESportsBattle tournaments now include eCricket and Virtual Cricket, adding to existing favourites like eFootball and eBasketball. The platform plans to deliver over 20,000 esports events monthly to cater to the growing esports betting market.

Sports Diversity: BETER’s sports content will feature new tournaments in tennis, padel tennis, and cricket, offering a robust schedule of matches and events. With over 46,000 monthly events and comprehensive global coverage, BETER ensures a wide array of betting opportunities across various sports disciplines.

Live Streaming and Data: All BETER events are supported with 24/7 live streaming, real-time data, and competitive odds, maintaining a high standard of service for operators and bettors alike.

Esports Odds Feed: BETER’s Esports Odds Feed will present market-leading odds across 450+ tournaments annually, covering popular games such as CS2, Dota 2, LoL, and Valorant. These odds are meticulously curated using official data and expert trading insights to ensure accuracy and reliability.

Innovative Solutions: Delegates can explore BETER’s upgraded iFrame integration and Managed Trading Services, as well as advanced Esports Widgets developed in collaboration with data partner GRID. These solutions aim to enhance user engagement and operational efficiency for gaming operators.

In addition to its product showcase, BETER has garnered industry recognition with nominations at both the International Gaming Awards and The European iGaming Awards, underscoring its leadership and innovation within the igaming sector.

BETER’s participation at ICE Barcelona signifies its commitment to advancing the gaming experience through technological innovation and expanded content offerings. This event serves as a platform for BETER to engage with industry leaders, showcase its latest developments, and reinforce its position as a premier provider in the global gaming landscape.

Gal Ehrlich, CEO of BETER, said: “ICE remains one of the most important shows on the calendar and we are excited to be showcasing our growing suite of engaging betting products and advanced solutions to delegates from our stand from the show’s new location in Barcelona.

“Bettors are increasingly seeking fast betting experience and that’s exactly what we offer to operators in core markets across the world, including Latin America, whose representatives we anticipate to welcome in Barcelona.

“The team is really looking forward to demonstrating our products to delegates, especially our new disciplines which we believe will prove to be a big hit with players.”

Chuck Robinson, CRO at BETER, added: “There’s no better way to start the year than with ICE Barcelona especially when you have a number of new products to showcase to delegates.

“The demand for fast betting content and reliable data is at an all-time high with no signs of that demand slowing down, so operators are aware of the need to add this type of experience to their sportsbooks.

“We look forward to meeting with new and existing partners at ICE, and to showcasing why our fast betting contests and solutions are so popular with players in markets across the world.”