BETER, a leading provider of cutting-edge betting content and data, is poised to make a significant impact at ICE London 2024, a premier event in the igaming industry. From February 6th to 8th, ICE London will host a global gathering of operators, suppliers, and industry professionals, facilitating a platform for discussions, product showcases, and networking opportunities.
At the heart of this event, BETER will be prominently featured at stand N5-340, where the team will be available to engage with attendees, showcasing its comprehensive and innovative product range. This includes offerings from its BETER Sports, Esports, and Live Casino divisions, highlighting BETER’s diverse capabilities in the igaming sector.
BETER Sports is set to showcase its renowned Setka Cup table tennis tournaments and the new Ping Pong Point events. The division also includes basketball tournaments under the BSKT Cup brand, collectively delivering over 10,000 events monthly, a testament to BETER’s expansive reach in the igaming sports market.
In the realm of Esports, BETER Esports stands out with an extensive offering of more than 30,000 events each month. This is achieved through its proprietary ESportsBattle tournaments, featuring popular disciplines like eFootball, eBasketball, eHockey, and CS2. This makes BETER Esports one of the most comprehensive products in the igaming industry.
BETER Live, known for its premium live gaming experiences, will showcase the innovative Gravity Series, including the latest addition, Gravity Sic Bo. This game enhances the classic Sic Bo experience with up to 36 multipliers per round, allowing players to amplify their winnings significantly. Additionally, attendees will have the opportunity to preview BETER Live’s new bonus engine, introducing engaging features like Bet & Get and Leaderboard Tournaments.
Complementing the product demonstrations, two key members of the BETER team will contribute their expertise at the Esports Betting Conference, part of ICE VOX, on February 8. Chuck Robinson, Chief Revenue Officer, will share valuable insights into the organization’s operations and the success of the ESportsBattle tournaments. Additionally, Evgeniy Bekker, Esports General Manager, will engage in a panel discussion focusing on the role of data in esports, further emphasizing BETER’s influence in the igaming industry.
This participation at ICE London 2024 underscores BETER’s commitment to innovation and its prominent position in the evolving landscape of igaming.
Gal Ehrlich, BETER CEO, said: “We are thrilled to be returning to ICE and to showcase our growing line-up of premium next-gen betting products. This is a very important ICE for us as we look to make more operators aware of our in-demand content and how it can elevate the experience offered to players.”
Chuck Robinson, CRO at BETER, added: “As ICE London promises to be one of this year’s marquee events, we are excited to demonstrate how our next-generation content portfolio provides an unrivalled entertainment experience for both casino and sports bettors.”
