Greentube, the digital gaming and entertainment division of NOVOMATIC, has extended its footprint in the Italian igaming market through a content partnership with Betfair, a Flutter Entertainment brand. The rollout is facilitated via Greentube’s Capecod aggregation platform, which streamlines the distribution of its gaming portfolio to local operators.
This agreement brings a mix of new and established titles to Betfair’s Italian-facing platform. Among the recent additions are Piggy Prizes™ Wand of Riches™, Charmin’ Lady’s Boom™, and Piggy Prizes™ Wish of Riches™, which complement a set of long-standing player favourites including Book of Ra™ Deluxe, Book of Ra™ Deluxe 10, and Lucky Lady’s Charm™ Deluxe.
These games have demonstrated strong performance in the region, and their integration reflects Betfair’s aim to broaden its offering with premium content that aligns with local player preferences. For Greentube, the partnership represents another step in its strategy to grow through collaborations with leading operators in regulated markets.
Using the Capecod platform allows operators such as Betfair to access Greentube’s content via a streamlined setup, removing the need for direct integration while ensuring reliable access to its game library. The launch continues Greentube’s focus on working with tier-one partners and delivering engaging gaming experiences tailored to regional audiences within the broader igaming landscape.
David Bolas, Commercial Director at Greentube, said: “By partnering with Betfair, we are not only further expanding our presence in Italy, but also reinforcing our commitment to deliver a premium, innovative gaming experience to a dynamic and growing market.
“This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are thrilled to offer Betfair players the opportunity to enjoy our world-class content, and we look forward to seeing this partnership thrive.”
