BetGames has released findings from a research project examining the use of artificial intelligence presenters in live igaming gameshows, reporting that more than 70 percent of players did not recognise that the hosts had been replaced with AI-generated avatars.
The study involved replacing human presenters with digital replicas designed to resemble the original hosts during broadcasts of one of BetGames’ live gameshow products. The AI avatars were introduced without prior notice and operated for several days as part of a controlled trial aimed at assessing player response and operational feasibility within an igaming environment.
According to BetGames, fewer than 30 percent of players identified that the presenters were AI-generated. The supplier also reported that key igaming performance metrics remained stable during the test period, including session length, average stake size and the number of bets placed. No statistically significant deviations were recorded when compared with the performance of the same games when hosted by human presenters.
The avatars were developed as digital clones of existing hosts and were integrated into the gameshow production workflow. The objective of the trial was to evaluate whether AI-generated presenters could replicate the role of live hosts within igaming games without negatively affecting player engagement or betting behaviour.
BetGames stated that while the AI presenters were able to perform the hosting function without affecting operational metrics, the results did not demonstrate a clear business advantage for immediate large-scale adoption. The company reported that the technical and operational costs of generating and maintaining AI presenters remain significant, particularly for systems designed to operate continuously.
The supplier also identified several technological challenges that currently limit wider implementation in the igaming sector. These include issues related to latency, synchronisation between lip movement and speech, and the accuracy of real-time language translation. BetGames noted that text-to-speech systems still face difficulties in reproducing natural human speech patterns, with minor imperfections becoming noticeable in a live broadcast environment.
BetGames said the project forms part of its broader exploration of artificial intelligence applications within the igaming industry. The initiative has been conducted under the leadership of chief executive Andreas Koeberl, who is also a co-founder of Autonomous Minds, a technology company developing artificial intelligence products including the AI analyst tool Milo.
The research reflects growing interest across the igaming sector in the potential role of artificial intelligence in production, content delivery and player interaction. While the BetGames study suggests that AI-generated presenters can replicate certain aspects of live hosting within igaming gameshows, the company indicated that further technological development would be required before such systems could be implemented widely across commercial products.
Andreas Koeberl, CEO at BetGames, said: “AI has been building up a head of steam, but its implications in the live casino space remain largely untested. When it comes to AI presenters, we built it, it worked, and nobody cared. That raises the question of what we are actually working toward.
“The technology didn’t have a positive or negative effect on the player experience or product margins, and the cost of running an AI avatar 24/7 bears no significant advantage over employing human presenters.
“So, rather than trying to replace humans and simulating what already exists, focus should turn towards what AI can make possible that wasn’t before. That’s where the real value lies.”
