EveryMatrix has expanded its partnership with UK operator BetGoodwin through the launch of a full turnkey sportsbook solution, strengthening the brand’s presence in the regulated UK market.
The agreement builds on a multi-year turnkey deal signed in 2024 and enables BetGoodwin to operate on a fully managed platform tailored for UK compliance and performance standards. The new sportsbook provides access to more than 200,000 monthly live events and up to 800 live markets per Premier League fixture. It also features live and pre-live Bet Builder across 11 sports, cash-out options, and Odds Boost functionality.
In addition to sports betting, BetGoodwin has launched EveryMatrix’s new horse racing product, developed within six months to deliver continuous coverage of more than 10,000 races each month across over 20 jurisdictions. The solution integrates live streaming, expanded market depth, and advanced trading capabilities designed for online, retail, and telebetting environments.
The horse racing product integrates with the OddsMatrix platform, providing BetGoodwin with cross-product bonusing, automated pricing, and flexible odds management. The expansion marks another step in EveryMatrix’s continued rollout across the UK, following launches with BetTOM, Octobet, Bet360, and Ken Howells.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “BetGoodwin is a top 20 UK operator so giving them a world-class sportsbook with the most advanced features and our horse racing product was the next step following our full turnkey roll out. We’re confident it will drive major value for their customers and the business.”
Julian Head, CEO, BetGoodwin, said: “This is a milestone launch for BetGoodwin. EveryMatrix’s modern sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers, while the new horse racing product strengthens one of our business-critical verticals.”
