BetGoodwin has entered into a multi-year agreement with EveryMatrix, positioning the rapidly growing UK operator to leverage the Tier 1 provider’s full suite of iGaming and sports betting solutions. This partnership enables BetGoodwin to enhance its offering with advanced turnkey technology, marking a significant step in its expansion strategy.
Through this deal, BetGoodwin will gain access to EveryMatrix’s cutting-edge OddsMatrix digital sportsbook, which provides extensive coverage of over 100,000 live monthly matches. The platform also includes a range of advanced features such as Bet Builder across 11 sports, a multi-layered Cash Out engine, Early Payout, Odds Boost, and other player-focused tools that enhance the betting experience.
In addition to the sportsbook upgrade, BetGoodwin will integrate key EveryMatrix products into its operations, including CasinoEngine for casino productivity, GamMatrix for player management, and MoneyMatrix for payment solutions. These platforms will help BetGoodwin streamline operations, improve efficiency, and drive revenue growth.
The partnership follows EveryMatrix’s acquisition of FSB Technology, BetGoodwin’s former platform provider, making BetGoodwin the latest operator to adopt EveryMatrix’s award-winning technology. With support from EveryMatrix’s global team of over 1,100 experts across 14 offices, BetGoodwin is poised to scale its operations and continue its rapid growth in the UK market.
Launched in 2022, BetGoodwin has quickly gained traction through its sportsbook platform, supported by key horse racing sponsorships and partnerships with prominent figures such as jockey Tom Cannon and media personality Mike Cattermole. This new collaboration with EveryMatrix will allow the operator to further enhance its product performance and develop advanced features for its growing customer base.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “We are proud to welcome BetGoodwin onto the EveryMatrix platform. The growth journey they have experienced in the UK over the last two years has been great to see and we look forward to elevating this ambitious operator to the next level.
“It is a fantastic endorsement of our turnkey technology that this flourishing brand has committed to a long-term agreement.
“This partnership underlines our commitment to offering world-class software products and services within highly competitive, global regulated markets such as the UK.”
Julian Head, CEO, BetGoodwin, said: “This agreement demonstrates the trust we have in the EveryMatrix technology and team. We have been impressed by the game-changing capabilities of their comprehensive turnkey platform services and are confident their technology can be the catalyst for our future growth in the UK.
“Horse racing is an integral part of our brand proposition and the forthcoming launch of OddsMatrix’s proprietary racing product will provide our growing player base with a standout service.”
