LeoVegas Group has announced a new agreement with Premier League team Newcastle United, enhancing their collaboration by appointing BetMGM as an Official Betting Partner. This expanded partnership builds on the success of the initial year, aiming to maintain BetMGM’s strong presence among football fans globally.
Under the new agreement, the BetMGM brand will be prominently featured on LEDs, big screens, and static boards at St James’ Park, Newcastle United’s home stadium. This visibility will be complemented by a range of engaging partnership activations, offering customers and fans unique experiences and giveaways.
By extending this partnership, LeoVegas Group and Newcastle United are set to enhance the brand’s recognition and engagement, further solidifying BetMGM’s position in the sports betting market.
Sam Behar, UK Director BetMGM, said “Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration. The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”
Peter Silverstone, Newcastle United’s Chief Commercial Officer, said “Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest igaming experience.
“This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.”
