BetMGM has entered into a partnership with FashionTV Gaming Group to launch a portfolio of FashionTV-branded games, available exclusively on BetMGM Casino and Borgata Online Casino in the United States. The agreement brings FashionTV-branded table games into BetMGM’s igaming offering, combining the media brand’s styling with the operator’s existing online casino platform.
The first releases in the collaboration, FashionTV Blackjack and FashionTV Roulette, are now live on BetMGM Casino in Michigan, New Jersey and Pennsylvania. BetMGM said the games will be rolled out to additional jurisdictions where BetMGM Casino operates, subject to local regulations. The titles are positioned as part of the operator’s broader strategy to differentiate its igaming content portfolio through branded experiences.
FashionTV is distributed in more than 200 countries and reports a global audience across television, digital and social media channels. The partnership introduces the FashionTV brand into regulated US igaming environments via table game formats hosted on BetMGM’s online casino platforms.
As it expands its igaming footprint and product range, BetMGM has reiterated that responsible gaming remains a central part of its approach. The operator provides customers with tools such as deposit, wager and time limits, alongside access to GameSense, a program developed by the British Columbia Lottery Corporation and licensed to MGM Resorts. GameSense is integrated into BetMGM’s mobile and desktop platforms, aligning digital responsible gaming messaging with that used across MGM Resorts’ land-based properties.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, VP of Gaming at BetMGM.
Moshe Cohen, Founder & President of FashionTV Gaming Group, said, “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
- PlayStar Partners Greentube for New Jersey iGaming Launch
- Danske Spil adds S Gaming slot to Danish iGaming Offer
- Meridianbet Completes Fairbet Malta Acquisition
- Letter From America 52
- Cryptocasinos Station-to-Station, All Aboard The Blockchain Train
- Meet Me At The Crossroads: KPMG Vegas Gaming Guru Rick Arpin Talks To iGF
