Relax Gaming, an iGaming aggregator and supplier of unique content, has announced that its US-facing brand, RLX Gaming, is set to launch in Pennsylvania through a partnership with BetMGM, a prominent sports betting and iGaming operator. This collaboration marks RLX Gaming’s entry into a second US state with BetMGM.
This development follows the recent interim authorization received from the Pennsylvania Gambling Commission Board (PGCB), allowing RLX Gaming to operate within the state. This authorization is a significant step in RLX Gaming’s ongoing expansion in North America.
Effective immediately, RLX Gaming will introduce its extensive portfolio of curated content to the Pennsylvania market. This launch builds on the company’s successful debut in New Jersey in December 2023, further advancing its strategic roadmap in the US.
Pennsylvania represents a crucial online casino market in the US, and RLX Gaming’s entry is bolstered by partnerships with several leading operators, enhancing the reach and impact of its comprehensive content suite.
Martin Stålros, CEO at Relax Gaming and therefore RLX Gaming, said: “We’re extremely excited to continue our US ambitions with the go live in Pennsylvania. We have had a very encouraging start in New Jersey together with BetMGM and we’re delighted that our games resonate so well in the market. Launching in a new state allows us to continue our upward trajectory and progress further in the US market in 2024.”
Alexia Smilovic Ronde, Chief Regulatory Officer at RLX Gaming, added: “We are very happy to take the next step in RLX Gaming’s expansion which is growing at pace. Pennsylvania is a key stage in our journey to growing our footprint in the North American regulated market.
“The interim authorisation process with PGCB was completed in the space of a few months and is a testimony to our capacity in securing fast time to market in a complex environment and we are delighted that we are now ready to go live within the state.”
Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM, said: “As the first operator to bring Relax Gaming/RLX Gaming to the States, we are excited to continue to expand to new markets. Titles like The Great Pigsby and Epic Joker are popular and now they will be available to more players on BetMGM casino sites in Pennsylvania.”
