BetMGM Launches Gretzky Light the Lamp Slot Game

BetMGM, a prominent operator in iGaming and sports betting, has launched an exclusive new slot game, Gretzky Light the Lamp, at BetMGM Casino. The slot features NHL® icon and BetMGM ambassador Wayne Gretzky. Initially available at BetMGM Casino in New Jersey and Michigan, the game is set to expand to additional iGaming markets, pending regulatory approval.

Developed by Spinberry, an omnichannel game development studio, Gretzky Light the Lamp is a 5×3 slot with 25 paylines, featuring a hockey theme with exciting elements like free spins and wild re-spins. The game also introduces the Spectacular Link and Spectacular Link Frenzy features. Wayne Gretzky appears in the game wearing a gold and black jersey with the BetMGM logo.

Gretzky, who entered a multi-year brand ambassador deal with BetMGM in 2021, has been a key figure in the operator’s marketing efforts. As part of his partnership, he also stars in BetMGM’s new advertising campaign, Vegas Magic. Directed by Philippe André and produced in collaboration with Emmy-winning agency Highdive, the campaign showcases BetMGM’s live dealer games, giving players the chance to experience the magic of Vegas from the comfort of their own homes.

BetMGM’s online casino offers over 5,400 games across North American markets, including one of the largest state-by-state progressive jackpot networks. BetMGM’s jackpot network features more than 25 games, including titles like MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can also earn BetMGM Rewards Points and Tier Credits, which can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.

As BetMGM continues to expand, the operator emphasizes responsible gaming. BetMGM integrates the GameSense program, developed by the British Columbia Lottery Corporation, into its mobile and desktop platforms. This program is designed to provide players with the same responsible gaming resources that they would find at MGM Resorts properties across the U.S., enhancing the operator’s commitment to providing a safe and enjoyable digital gaming experience.

“The ability to bring ‘Vegas Magic’ to its players is one of the biggest reasons BetMGM is so unique,” said Gretzky. “Gretzky Light the Lamp is a great combined example of my role as a BetMGM ambassador and the company’s constant innovation.”

“Wayne Gretzky’s historic legacy in hockey makes him a wonderful ambassador for BetMGM,” said Oliver Bartlett, VP of Gaming Product & Content at BetMGM. “We are honoured to create a game that showcases his likeness and brings the excitement of lighting the lamp to iGaming.”