betPARX Partners with EveryMatrix for iGaming Content Distribution

EveryMatrix will provide betPARX with a vast selection of games through its SlotMatrix platform, a prominent iGaming content aggregator. SlotMatrix boasts over 22,500 game integrations from more than 300 studio partners, designed for the U.S market.

Upon activation, SlotMatrix will become the primary content provider for betPARX in New Jersey, Michigan, and Pennsylvania. The collaboration aims to enhance betPARX’s user engagement with gamification tools such as free spins and tournaments.

Earlier in March, EveryMatrix and betPARX initiated a partnership where EveryMatrix offered content from its game development arms, Spearhead Studios and Armadillo Studios. This distribution took place through the company’s iGaming Integration Platform, CasinoEngine, under which SlotMatrix operates.

EveryMatrix holds licenses in several jurisdictions, including New Jersey, Michigan, West Virginia, Ontario, and Connecticut. The company is also in the process of securing a license in Pennsylvania. Through SlotMatrix, EveryMatrix has established collaborations with multiple leading U.S operators, granting them access to a comprehensive iGaming content library.

Erik Nyman, President EveryMatrix Americas, said: “I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers.

“Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

Gil Bushkin, Senior Director of Interactive Marketing at betPARX, said: “betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”