Betsson Group Extends Partnership with Gentoo Media for GiG Comply Tool

Gentoo Media has announced the extension of its partnership with Betsson Group Affiliates (BGA) for the continued use of its automated compliance and brand protection tool, GiG Comply. This marks the fifth consecutive year that Betsson Group will leverage GiG Comply to ensure regulatory compliance across its wide range of brands.

By extending this collaboration, Betsson reinforces its commitment to maintaining the highest standards of compliance in its marketing efforts across multiple markets. GiG Comply provides Betsson Group with an advanced monitoring solution to help ensure that all affiliate marketing activities adhere to regulatory requirements, further solidifying Betsson’s reputation for responsible operations in the iGaming sector.

Rasmus Bank Nielsen, Head of GiG Comply said: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts”.

Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, added: “We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”