Betsson Incorporates Extensive eSports Offering Through SIS

SIS (Sports Information Services), a trusted multi-channel provider of 24/7 live betting services, has inked a deal with Betsson, one of the leading operators in the iGaming industry. The agreement paves the way for the integration of SIS’s esports betting product, Competitive Gaming, into Betsson’s current offerings.

This integration features the full end-to-end solution from SIS, which has a solid foundation in integrity. It has been noted for its ability to deliver superior margins around the clock.

With this new agreement, SIS further enhances its status as a foremost supplier in the rapidly growing esports betting arena. Betsson follows leading brands such as bet365 and Spreadex in adding Competitive Gaming to its offerings, showcasing the product’s increasing popularity.

Competitive Gaming stands out as the only esports product available to sportsbooks that includes visible ESIC-trained referees monitoring every game, live commentary, and on-screen graphics. These features, which include unique betting prompts, offer a comprehensive and engaging esports betting experience for users.

Dave Richardson, Commercial Manager for UK and Europe at SIS, said: “We are delighted that our esports offering is being trusted by another highly respected operator, which is a testament to the hard work that has gone into developing such a robust product proven to drive engagement with bettors.

“SIS Competitive Gaming continues to attract interest from operators worldwide, with our end-to-end solution seen as a compelling option to elevate the esports betting experience. We’re looking forward to working alongside the Betsson team to maximise the potential of this ever-growing vertical.”

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