Betsson Launches Rizk in Serbia’s iGaming Market

Betsson has secured a license to operate in Serbia’s regulated online casino segment. As a result, the company has introduced its online casino service in this market under the Rizk brand. This expansion into Serbia aligns with Betsson’s objective to extend its footprint in new geographical areas.

Betsson is methodically augmenting its presence in the Central and Eastern Europe and Central Asia (CEECA) region. In the second quarter of 2023, the CEECA region contributed to 43 percent of the Group’s revenue. With this move into Serbia, Betsson has taken another strategic step, offering its online casino services via the Rizk brand, accessible to Serbian players on both desktop and mobile platforms at

“I am proud to welcome Serbia as yet another locally regulated market for Betsson. Our vision is to offer the best customer experience possible and through the brand Rizk we are now ready to deliver a best-in-class online casino offering in Serbia”, comments Pontus Lindwall, President and CEO for Betsson AB.

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