Better Collective has cemented its position as the leader in sports media across Latin America, according to recent data from Comscore, a renowned media measurement and analytics company. The company’s extensive portfolio of digital sports media brands now commands the largest sports audience in the region, providing valuable exposure opportunities for its partners.
Better Collective’s reach spans a diverse array of sports interests through its Futbol Sites network, which covers major Latin American markets such as Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The most recent Comscore data for October 2024 highlights the group’s impressive performance, with 184 million monthly visits across its Latin American brands. This audience data solidifies Better Collective as the leading digital destination for sports fans in the region.
The company’s portfolio includes several key sports media brands, such as Bolavip.com, redgol.cl, La Pagina Millonaria, Juan Futbol, Torcedores.com, and the international YouTube soccer channel Cracks. In addition to these owned and operated properties, Better Collective also supports global brands like HLTV.org (Counter-Strike) and FUTBIN (Football Ultimate Team), further expanding its reach within the region.
In 2024, Better Collective also played an active role in producing content for the Argentinian Football Association (AFA) on their English-language social media channels, and hosted high-profile partner events with Brazilian football legend Cafu. The company’s efforts in supporting sportsbooks have been focused on elevating brand presence and acquiring new customers.
Better Collective’s strategic position in the Latin American market allows it to support some of the world’s largest B2C companies. The company’s network is integral to sportsbooks across the region, helping them drive brand awareness and customer acquisition. With Brazil set to regulate its sports betting market in 2025, Better Collective is preparing to guide sportsbooks and advertisers through this shift, leveraging its market insights and AdTech capabilities to ensure success.
Founded in 2004, Better Collective has grown into a global leader in customer acquisition for sportsbooks, driving 1.9 million new depositing customers in 2023. The company also supports partners by delivering highly targeted advertising solutions across its global sports media network, based on deep insights into audience behavior and preferences.
In addition to its owned brands, Better Collective operates a growing Paid Media Division, generating over €100 million in annual revenues. This division aids sportsbooks in acquiring new customers through advertising on search and social media platforms worldwide.
Key sports media brands under Better Collective’s umbrella in Latin America include Bolavip, Redgol, La Pagina Millonaria, Torcedores, and Juan Futbol, each offering unique, region-specific content that resonates with local audiences and strengthens Better Collective’s foothold in the growing Latin American sports betting market.
Simon Hovmand-Stilling, CEO Better Collective South America, comments: “This recognition highlights our leading position and capacity to amplify brands through our extensive audience network, providing customized and scalable advertising solutions that drive both brand awareness and direct customer acquisition for sportsbooks. Within recent years, the region has emerged as a significant growth opportunity for a broad variety of companies and we are uniquely positioned to leverage our brands and expertise to support advertisers and partners to grow in the markets.”
“The Brazilian market has within a few years grown to become a significant part of Better Collective’s operations both through organic growth and M&A, accounting for approximately 20% of group revenues. Brazil is expected to regulate sports betting at the beginning of 2025 and while there are still some uncertainties to the concrete policy of the regulation, we have historically seen that regulation is key for ensuring a high degree of player protection and long-term sustainable growth in the market,” adds Hovmand-Stilling.
