BettHouse, the disruptive tech start-up that has become the first non-legacy sportsbook to gain market access in the US, has opened a new funding round ahead of its roll-out across the nation.
The Las Vegas-headquartered online sportsbook and mobile app, designed for sports fans who want to feel the buzz of the bleachers when they bet, will debut in Iowa next month, and expand to four states by the end of 2021.
Integrating the industry-leading technology platform from Bet.Works and Simplebet’s micro-betting pricing engine, which uses machine learning and automation to enable every moment of every sporting event to become a betting opportunity, BettHouse will be the go-to brand for millions currently turned off by confusing betting lingo and stale cookie-cutter platforms. Fans can ‘bet every moment’ throughout the game via innovative AI driven micro wagering data.
Led by a major league executive team, BettHouse is a rare and striking opportunity for new investors who want to join a venture that will revolutionize the established order in the world’s most dynamic betting market.
“The conventional sports betting industry is leaving money on the table by requiring an unreasonable level of understanding of traditional sports betting terminology from customers,” said Steve Berman, BettHouse CEO, who has successfully created and launched multiple companies and products in more than 25 years in US sports betting and iGaming.
“From the moment a consumer opens our app they will see and feel the difference. BettHouse is simple, fan-friendly, intuitive, and positioned to speak to a sports fan first. By offering that instant gratification, we will appeal to everyday fans and traditional sports bettors.”
BettHouse’s senior team includes President and Founder Nitin Jain, a visionary who has consistently recognized verticals with exponential growth trends, as well as Michael Blocksberg, Chief Operating Officer, Matt Birnbach, Chief Strategy Officer, and George Burkhardt, Chief Financial Officer.
BettHouse will focus investment on IP development and the pursuit of market access in jurisdictions where sports betting is legalised or where legislation is pending. This includes multiple US states and Canada, where Federal Government-backed legislation to end restrictions on single-event sports wagering is progressing.
President and Founder Nitin Jain commented: “The US betting market is projected to be worth $15bn by 2025, but such projections are based on the current product landscape. BettHouse will focus on the micro-markets, which will expand revenue and handle above traditional offerings via more betting opportunities for customers.”