Slots and table games provider Habanero has reinforced its position in Africa through its latest deal with leading operator brand, Betway, which is owned by Super Group.
Under the agreement, Habanero’s collection of titles such as Wild Trucks, Egyptian Dreams and Hot Hot Fruit will be available to Betway’s Ghana players via the Betway Africa brand.
Considered one of the continent’s favourite operators, Betway Africa is Betway’s licensed Africa-facing brand, and is live across multiple regulated African markets including Kenya, Uganda and South Africa.
The Ghanaian gaming market is second to only Nigeria in West Africa for gaming revenue and total players numbers – having been live since 2006.
Commenting on the deal, Arcangelo Lonoce, Head of Business Development Europe at Habanero, said: “This deal is a decisive move forward in our penetration of Africa’s regulated landscape, and we see the highly dynamic African market as a truly promising area for Habanero to continue to grow in.”
“Now live in Ghana, we can’t wait to start introducing our games to more and more players there than ever before!”
Kwabena Oppong-Nkrumah, Head of Marketing at Betway Ghana, added: “Betway has always considered Africa as a distinctive market, one where we can grow exponentially. Thanks to the latest deal with Habanero, we can now strengthen our leading position with the studio’s hugely exciting titles.”
