In the fast-paced world of iGaming, technology alone isn’t enough. And GR8 Tech knows it.
A rising star in the industry, this young company may be best known for its multi-award-winning platform and cutting-edge tech solutions, but it has just as quickly built a reputation for something equally important: Moving away from transactional relationships to focus on long-term collaborative approaches that help operators grow sustainably.
Joining iGamingFuture today to discuss the company’s 360-degree supplier view of the modern gaming market and to explore how relationship dynamics are becoming a critical factor for long-term growth is GR8 Tech’s Chief Client Officer, Kateryna Pozdnysheva.
With more than a decade of industry experience across product, operations and client relationships, Kateryna–or Kate, as she prefers–is a self-described problem-solver and the person who steps in and takes over when things get too messy or complex for others to untangle.
Having learned the industry from the ground up, she brings a clear and practical vision of what truly drives performance in today’s market.
Read on:
As iGaming technology becomes more sophisticated, what do you see as the biggest pain points operators face after a deal is signed? What can operators do to ensure their partner relationships provide them with the most value and the ability for stable, sustainable growth?
“Once the deal is signed, you have to start operating, which means understanding the product, setting it up, testing hypotheses and building your business plan. The focus is on getting the product ready to launch.
“From geo-specific ready-to-operate setups to CRM strategy support and launch guidance, we make the go-live process as smooth as possible. But every operator still has their part to play.
“It’s absolutely critical to have a team that can run the product.
“You can’t outsource ownership.
“You need people who understand the product, the players and the market.
“When we bring a perfectly tuned product for your geo, and you bring a focused, empowered team, that’s when the partnership works and when growth becomes sustainable.”
With your dual focus on CRM and business development, how do you see the role of data-driven CRM evolving to strengthen operator relationships and improve player lifetime value?
“Data-driven CRM drives the entire business forward. With the right data, operators can move from reactive to proactive decisions: Predicting player behaviour, personalising engagement and maximising lifetime value.
“I see CRM evolving into a true growth-driver. When you combine data analysis with a clear player strategy, CRM becomes a partnership engine that deepens operator relationships and unlocks new revenue potential.
“At GR8 Tech, that’s exactly how we approach it: Helping operators translate data into action and build long-term, sustainable growth instead of one-time wins.”
Many operators cite scalability and integration as key frustrations when expanding into new markets. How is GR8 Tech rethinking client service models to support faster, smoother scalability while maintaining compliance and customisation?
“We focus heavily on ensuring a seamless launch and proactively removing blockers before they slow things down.
“With geo-specific, ready-to-operate setups and dedicated teams for each key market, operators can scale smarter and faster.
“The result is predictable, compliant growth that gives our partners confidence in every new market they enter.”
In a maturing iGaming landscape where competition is fierce, why do you think it’s so important for the industry to shift from transactional supplier-operator relationships toward more strategic, partnership-driven collaboration?
“Operators need a partner who understands their business, challenges and growth goals.
“The days of ‘plug-and-play’ relationships are over. Sustainable success now depends on co-creation and long-term alignment.
“At GR8 Tech, we see partnership as a shared ownership model: We grow when our clients grow. That means transparency and constant communication, not only during launch but throughout the entire lifecycle.
“True collaboration happens when both sides invest equally. We bring expertise, technology and reliability; the operator brings vision, focus and local market insight.
“That’s how you move from a transactional setup to a partnership that drives performance.”
Editor’s Note:
If there’s one clear takeaway from this interview, it’s that success is no longer just about having the right tools and technology. It’s about relationships, ownership and foresight.
Yes, platforms, CRM tools and geo-ready setups are a fundamental part of the equation. But without the right people, processes and collaborative mindset, even the most cutting-edge solutions won’t deliver their full potential.
Kate believes that all too often, when operators outsource, they expect a fully-fledged solution that requires little input from them, but once a deal is signed, that’s when the work–and partnership–really starts.
While GR8 Tech can bring the tools, operators must know their market, players and product well enough to integrate the technology and run the show with confidence.
The days of quick fixes and “plug-and-play” solutions are over.
Instead, this decade is about in-depth collaboration and long-term growth. To this end, Kate argues that all stakeholders should invest equally, aim for continuous communication, operational alignment and proactive problem-solving.
