BeyondPlay Receives Licence from the British Gambling Commission

BeyondPlay, a B2B start-up developing innovative engagement software for online operators, has been granted a Remote Casino Host and Gambling Software Licence by the British Gambling Commission. The licence follows the award of a B2B Critical Supply Licence by the Malta Gaming Authority in December 2022. BeyondPlay offers a range of community-oriented products that transform solo game sessions into captivating multiplayer entertainment experiences. The GB licence is a major milestone for the start-up, and it plans to apply for further licences in Ontario, Sweden, and various US jurisdictions.

In February 2023, LeoVegas Group sold its initial 25 per cent shareholding in BeyondPlay to a group of strategic investors, including venture firm Bettor Capital. BeyondPlay generated a 73 per cent return for LeoVentures, the investment arm of the Group, in under two years. This transaction formed part of BeyondPlay’s larger fundraising effort, which is now complete and to be announced shortly. The start-up has already secured four tier-one partners for its solutions, including Casumo, ComeOn Group, LeoVegas Group, and Soft2Bet, with rollout scheduled throughout Q2 and Q3 of 2023.

BeyondPlay’s solutions offer unique community features that enhance player engagement and retention. The licence from the British Gambling Commission is a significant achievement for the start-up, and it is expanding its reach with further partnerships and licences. The start-up is on track to achieve its ambitious goals and continue to grow in the iGaming industry.

Karolina Pelc, Founder and CEO of BeyondPlay said, “This stamp of approval marks a momentous occasion, as BeyondPlay will introduce new and thrilling gaming experiences, offering unparalleled entertainment value and community play for real-money gaming operators in Great Britain.

“Our Multiplayer product boasts an array of features that exceed standard responsible gaming requirements. These features include low-stake and community-pooled betting, spectator mode and time-outs, which ensure that players can enjoy the product in a secure and enjoyable environment.

“We are extremely grateful to the team at Harris Hagan and our investors for their advice, cooperation and support throughout what has been a detailed and thorough qualification process, especially given the evolving nature of the product and investment structure of the business.”

Bahar Alaeddini, Partner at Harris Hagan added, “We are very pleased to have navigated BeyondPlay through their licence application and to have played a part in their journey to obtaining a GB licence.

“Karolina and her fantastic team worked diligently, passionately and relentlessly, and always with good humour, throughout the process. We are thrilled for them and excited to watch BeyondPlay grow and see the opportunities that lay ahead.”

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