BGaming has officially launched its new Players Hub, a data-centric platform aimed at enhancing the player experience and offering deeper engagement across the igaming ecosystem. The initiative forms a central part of BGaming’s ongoing three-year strategy to build more player-informed content.
The Players Hub enables users to access live data from BGaming’s game servers, including real-time RTP metrics, top wins, and trending titles. More than 5,000 users registered organically during the platform’s testing phase, without any active promotion. In addition to live data, the platform allows registered players to preview and provide feedback on unreleased games, offering early insights for the provider.
The hub includes competitive features such as leaderboards showcasing top wins, and the roadmap includes the rollout of further metrics such as Hit Rate and Free Spin Hit Rate. These insights aim to support more informed gameplay decisions and cater to individual player preferences and strategies.
From an industry perspective, the Players Hub also functions as a valuable analytics tool. By aggregating and presenting player interaction data, it provides actionable insights for BGaming’s partners, aiding in product refinement and customer engagement strategies. Affiliates can also use the data to optimise campaigns and fine-tune content positioning.
For BGaming, the hub reflects a broader commitment to innovation and transparency in game development. It also provides a two-way feedback mechanism that connects directly with players while delivering practical business intelligence to stakeholders across the igaming value chain.
Kate Puteiko, Chief Marketing Officer, said: “We are excited to continue studying player behavior and further developing our B2C initiatives. In addition to Players Hub, we have already launched MaxWin Club – a special project for gambling streamers who love our games and want to showcase their skills while winning unique prizes.
We also continue conducting game tests for our titles in development, gathering valuable feedback from players and streamers to refine and enhance our games. This gives us a great understanding of how players operate, which is invaluable to us, as a game provider, and our partners.”
