BGaming Launches First Celebrity-Branded Slot, Snoop Dogg Dollars


Content provider BGaming has announced the release of Snoop Dogg Dollars, its first-ever celebrity-branded slot in collaboration with iconic rapper and producer, Snoop Dogg. The game was exclusively launched with Roobet on 25th September and will be available across BGaming’s network from 30th October.

Snoop Dogg Dollars features the rapper’s signature voiceover and a hip-hop soundtrack, enhancing the player experience with an authentic Snoop Dogg vibe. This collaboration marks a milestone for BGaming, showcasing their ability to blend entertainment with innovative gameplay mechanics.

The slot uses cluster-pay mechanics, where clusters of five or more matching symbols trigger a win. Each win marks a cell, and subsequent wins on those cells multiply the payout, starting at x2 and increasing incrementally. Bonus symbols, such as Scatters, Wilds, Weed, and Skulls, enhance the gameplay by upgrading multipliers, clearing low-value symbols, and awarding free spins with up to x10 multipliers.

This game is part of a partnership between BGaming, Roobet, and Casinolytics, further solidifying BGaming’s reputation for co-creating engaging content with some of the industry’s most recognized names.

Alexandr Shavel, Product Owner at BGaming, said: “Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever.

“With an inspired hip-hop soundtrack and an unmistakable West Coast setting, players will be transported to an immersive world where hip-hop reigns supreme. Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft.”

Roobet commented: “We’ve really enjoyed producing this slot with BGaming. Their team showed great talent, creativity and perseverance while developing the game and we’re very happy with the end result.”

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